Jun 18, 99: Hinduja
Foundation Sponsors An Indian Performance At "Michael Jackson &
Friends" Charity Event.
Foundation has sponsored an Indian performance titled 'Ekam Satyam' in
an international charity concert by Michael Jackson in support of the
world's needy children. The concert that is taking place in Munich on 27
June will be in aid of the International Red Cross Society., Nelson
Mandela's Children's Fund, and the UNESCO.
Hinduja, who conceived the project said, "My family has believed
from generation to generation that understanding, tolerance and respect
of different cultures is the key to world peace, not conflict and
violence. I am, therefore, keen to follow in the footsteps of my father,
Srichand P. Hinduja and my grandfather Paramanand, who practise these
principles. My brother Dharam, who dreamt of helping needy children,
actually motivated my creative spirit. I believe that entertainment is
an excellent medium to foster this understanding, since it is also
capable of promoting economic growth and social welfare."
is set to music by A. R. Rahman and produced by G. Bharat (Bala) and
Kanika Myer Bharat. It will focus on the commonalties between different
religions and the openness of the Universal Truth. The concert
symbolises and offers a unique opportunity to the worl to benefit from
India's rich culture, which enshrines the principles of peace and
harmony. Other artists who will perform at the concert along with
Michael Jackson include Shobhana, Prabhu Deva, and their troupe of
Foundation, a part of the worldwide Hinduja conglomerate, is active in
many charitable projects across the globe, particularly in education,
health, sports, vedic research, and multi-cultural understanding.